Case studyOne storefront for every merchant.
AEON’s online shop served only its own branches. We’re turning it into a marketplace: one catalogue where outside merchants sell alongside AEON’s stores, connected across shopper, merchant and rider apps.
A shop built for one retailer.
AEON wanted more choice for shoppers without running a separate system for every new merchant.
One tenant only
The platform served AEON’s own branches and nothing else, so outside merchants couldn’t sell on it.
What we did: One catalogue that carries AEON stores and partner merchants side by side.
Orders scattered across people
Store staff, merchants and riders didn’t share one view of an order.
What we did: Every order is visible to whoever acts on it next.
Built for the office, not the phone
Shoppers and riders use mid-range phones on mobile data.
What we did: Apps designed and tested for the phones people actually carry.
One catalogue, four ways in.
Customer app
Browse every store, order in one basket and track delivery.
Web storefront
The same catalogue on the web, quick on a phone browser.
Merchant app
Stock, prices and incoming orders behind the counter.
Driver app
Assignments, routing and proof of delivery.
Shopper surfaces first, then the tools behind them.
We release in phases so shoppers get value early, while merchant and rider tools are built on the same foundation.
Discover
We mapped how AEON’s branches, merchants and riders handle an order today, and where it breaks.
Design
We designed four connected apps around one catalogue and tested them with shoppers and staff.
Build in phases
Shopper-facing surfaces first, then the merchant and rider tools, each released when ready.
Grow the marketplace
Merchant onboarding and delivery tools roll out next, on the same catalogue.
From an online shop for AEON’s own branches to a marketplace that any merchant can join.